Hyvä announces Hyvä Commerce, its upcoming eCommerce suite, enabled by a strategic partnership with Mollie
Today, at Meet Magento Netherlands, Hyvä revealed its plans for expansion.
With the help of Mollie, Hyvä plans to accelerate their growth and build an additional product suite on top of Magento Open Source and their existing product offerings.
What Is Hyvä Commerce?
Hyvä Commerce will become a product suite tailored to today's merchant needs. For years, uncertainty has cast a shadow over the future of the Magento ecosystem as Adobe, the owner of the Magento brand and product, has no public plans to develop new features for the ecommerce platform, outside of security and performance updates.
Whilst there is no doubt that Adobe will continue to invest in the platform, it is widely known that its main purpose is to form the foundation for Adobe Commerce, their Enterprise product suite geared towards Adobe Experience Manager users.
But what the industry needs is a future plan and roadmap for continued growth of the platform. A need for modern features. Whilst Magento is highly competitive in the current platform space, it needs further innovation to stay ahead.
Hyvä Commerce will offer exactly that: powerful new tools and functionality for merchants in the admin, as well as new features and enhanced experiences for site visitors, leading to continuous evolution of the platform.
In addition to bringing innovation, Hyvä is addressing the expressed concerns about a lack of marketing and visibility of Magento among retail brands and manufacturers. Hyvä will release a public roadmap and coordinate marketing campaigns, targeting merchants.
As the fastest growing frontend solution in the market, Hyvä has uniquely positioned itself to provide a product suite that relieves the Magento Community’s pain points. In only four years, Hyvä is now recommended by over 800 agencies in 79 countries who have launched over 4,400 Hyvä stores to date. Furthermore, Hyvä is supported by all the major extension and ecommerce solutions vendors globally, with over 1,000 extensions compatible.
What does it mean for existing Hyvä customers?
Hyvä Commerce will be available as a seamless upgrade to the existing product offering and will include Hyvä Theme and Hyvä Checkout by default. The upgrade path will be simple, affordable, and will take into account existing investment in the Hyvä technology while providing tangible added value.
The roadmap is currently being defined with input from Hyvä power users: their Platinum and Gold agency partners. Once completed, a roadmap will be published as well as plans for a beta program, expected to be released early 2025.
About the Mollie x Hyvä Partnership
A close relationship between Mollie and Hyvä has grown over the past four years, as a result of an effective collaboration to serve joint customers, merchants and Magento agencies. Both brands’ visions align, and Mollie has been a pioneer in seizing opportunities to innovate and promote Hyvä products. They recognise the potential of Hyvä and fully believe in and support its plans to grow.
We work closely with the Magento community and over the past four years, have witnessed the positive impact that Hyvä has made. We believe in Hyvä’s vision for the future of the platform and are proud to be a part of the launch of Hyvä Commerce! ”
The recurring topic in both companies’ conversations has been focused on how to address their customers’ growing concerns about the future of Magento. That’s what inspired the two Dutch-founded companies to join forces and bring a clear solution based on innovation and marketing.
Hyvä will build its product suite focusing on small and mid-market merchants, while Mollie will assist in getting reach and adoption from those merchants and agencies, as well as scale up the current Hyvä organisation.
The partnership will also elevate the checkout experience for merchants, as Hyvä Checkout is integrating first-party support on Mollie payments.
Most importantly, this collaboration allows Hyvä to remain a fully independent company, dedicated to further building an open ecosystem in alignment with its core values: simplicity, fairness, excellence, and people’s well-being
There has always been a natural synergy between Mollie and Hyvä, both driven by a relentless passion to help businesses thrive. Hyvä strongly believes in this strategic partnership. With Mollie’s backing, we can build out our product offering, Hyvä Commerce. This will bring relief to Magento users - removing the biggest pain points, lowering their costs, increasing their revenue, and keeping their eCommerce platforms competitive. ”
About Mollie
Mollie offers a single platform for businesses to get paid and manage their money. One that makes payments, reconciliation, reporting, fraud prevention, and financing simple for all – from startups to enterprises.
Founded in 2004, Mollie’s mission is to make payments and money management effortless for every business in Europe. Their 750-strong team works from offices across the continent, including Amsterdam, Ghent, Lisbon, London, Maastricht, Milan, Munich, and Paris.
Today, more than 250,000 businesses use Mollie to drive revenue, reduce costs, and manage funds.
Mollie is already the most used Payment Provider by Hyvä stores today.
FAQs
How will Hyvä Commerce impact new & existing Hyvä merchants?
Once available, existing Hyvä merchants will be able to upgrade seamlessly to Hyvä Commerce, which will include Hyvä Theme and Hyvä Checkout as standard. The upgrade will be simple, affordable, and respect their current investment, ensuring existing customers are best positioned to take full advantage of new tools and features that maintain Hyvä’s simplicity and performance, along with enhancements for future growth.
Will merchants still be able to purchase and use individual Hyvä products like Theme, Checkout, or Enterprise without upgrading to Hyvä Commerce?
Yes, merchants will continue to have the option to use individual Hyvä products such as Theme, Checkout, or Enterprise without upgrading to Hyvä Commerce. While we believe that upgrading to Hyvä Commerce will offer significant benefits, maintaining flexibility is important to us and remains a core part of our offerings.
Is Hyvä Commerce going to be open source?
Hyvä Commerce will be a commercial product that, like our current offerings, remains rooted in the spirit of openness and collaboration, built on the open-source Magento platform.
Will there be a beta program for Hyvä Commerce?
Yes, we plan to launch a beta program early in 2025. This program will allow early adopters to provide feedback and help shape the final product.
Will there be a public roadmap for Hyvä Commerce?
We are currently finalising the roadmap with input from our Platinum and Gold agency partners. Once complete, it will be published to provide transparency and insight into upcoming features and updates.
Is Hyvä Commerce a fork of Magento Open Source?
No, Hyvä Commerce is not a fork. It will be a comprehensive product suite built on Magento, similar to how Adobe Commerce extends Magento. This means we’re enhancing and expanding on Magento’s capabilities without branching off from the main codebase.
What does this mean for Mage-OS?
Hyvä Commerce will continue to support and align with the broader Magento ecosystem, including Mage-OS, fostering innovation and growth within the community.
Did Mollie acquire Hyvä?
No, Hyvä remains fully independent. Our partnership with Mollie accelerates our growth and innovation while staying true to our core values of simplicity, fairness, and excellence.
Will Hyvä Commerce be limited to Mollie users?
Not at all. While Mollie is our strategic partner, Hyvä Commerce will remain open to all payment providers, giving merchants the freedom to choose the best solutions for their business.
