About

Huuva, Hoeva, Haivaa, Hyvä?!

Our Story

Hyvä comes from the Finnish language and literally means "good". But also "desirable" and "advisable". Here's how it's pronounced.

We didn't name our company Hyvä because we think we are that good, it has an intinsic meaning that's embedded into our work. We set out to build the best Magento products we possibly can. We want to build products that are really really good.

Our products bring value to merchants, developers, agencies and ultimately: end users of your Magento based website.

Our core values are simplicity (by reduced complexity), quality, performance and fun. Yes, We should all have fun doing our work.

Who are these people?!

Meet The Team

Willem Wigman

Founder and creator of Hyvä Themes.

Deeply passionate about Magento and the World Wide Web.
Fun fact: took on his wife's last name making his initials W.W.W.

Father and husband, (deep sea) diver, musician, builder by nature.

Started Hyvä to build a Magento store for his wife, which could happen any time now.

Willem Wigman

Vinai Kopp

Partner at Hyvä Themes. Focusses of developer experience, tooling and education.

Trained Magento developers for well over a decade as a trainer of the official Magento U program. Worked at Magento during the Ebay era. Member of the official Magento certification board and instructor at Mage2.TV, the online Magento training platform.

Above all, Vinai is a family man and loves being outdoor in nature, running or walking his dog.

Vinai Kopp

Frank Soeters

Our UI/UX Engineer. Focusses on developing great user experience and interactions for our products.

With over 10 years of experience in building great user experiences for the web including Magento 1 and 2 but also Wordpress and React based applications, Frank offers a wealth of experience.

Frank is a father, marathon runner and avid percussionist.

Frank Soeters

Willem Poortman

Senior Solution Engineer. Focus on innovation and R&D.

Like Willem, Willem likes to build things. He's even had a career as a carpenter. More recently Willem spent years at a Magento agency as architect, consultant and technical lead. Willem is particularly interested in the overlap between Magento and Laravel where Hyvä found its origin.

Willem will bring some very interesting new features and technologies to both Magento and Hyvä!

Willem is a proud cat owner (Wopke) who enjoys long walks and being the handyman at home.

Willem Poortman

We've partnered with some of the greatest in our industry.

Hyvä works together with the best Magento agencies and solution providers in the world.

Hyvä Partners

Looking for an integrator?

Here's a list of Hyvä integrators if you're looking for someone to build your Magento 2 store with Hyvä:

Hyvä Suppliers