Our story

Hyvä comes from the Finnish language and literally means "good". But also "desirable" and "advisable". Here's how it's pronounced.

We didn't name our company Hyvä because we think we are that good, it has an intinsic meaning that's embedded into our work. We set out to build the best Magento products we possibly can. We want to build products that are really really good.

Our products bring value to merchants, developers, agencies and ultimately: end users of your Magento based website.

Our core values are simplicity (by reduced complexity), quality, performance and fun. Yes, We should all have fun doing our work.

Meet the team

Willem Wigman

Willem Wigman

Founder and creator of Hyvä Themes. Deeply passionate about Magento and the World Wide Web. Fun fact: took on his wife's last name making his initials W.W.W.

Father and husband, (deep sea) diver, musician, builder by nature. Started Hyvä to build a Magento store for his wife, which could happen any time now.

Sanne Bolkenstein

Sanne Bolkenstein

Commercial Director. Leads our Sales and Partnerships and focuses on new opportunities and markets for Hyvä to grow.

Sanne is a familiar face in the Magento ecosystem and has been around for almost a decade. She brings a wealth of experience in leading Sales and Partnership teams.

“I’m very happy to be working with a true gamechanging product for the Magento Community! Hyvä is all about community, trust, and joy in work. I can very much relate to these values!”

Sanne is also chair of the AFRIpads Foundation, enjoys the Amsterdam perks, develops an ever-deepening affection for wine and cooking, and advocates for more diversity in the workplace.

Vinai Kopp

Vinai Kopp

Technical Director and Partner. Focuses on developer experience, tooling and education.

Trained Magento developers for well over a decade as a trainer of the official Magento U program. Worked at Magento during the Ebay era. Member of the official Magento certification board and instructor at Mage2.TV, the online Magento training platform.

Above all, Vinai is a family man and loves being outdoor in nature, running or walking his dog.

Frank Soeters

Frank Soeters

UI/UX Engineer. Focuses on developing great user experience and interactions for our products.

With over 10 years of experience in building great user experiences for the web including Magento 1 and 2 but also Wordpress and React based applications, Frank offers a wealth of experience.

Frank is a father, marathon runner and avid percussionist.

Willem Poortman

Willem Poortman

Senior Solution Engineer. Focus on innovation and R&D.

Like Willem, Willem likes to build things. He's even had a career as a carpenter. More recently Willem spent years at a Magento agency as architect, consultant and technical lead. Willem is particularly interested in the overlap between Magento and Laravel where Hyvä found its origin, as the creator of Magewire. Willem is focused mainly on our Magewire based checkout.