Hyvä comes from the Finnish language and literally means "good". But also "desirable" and "advisable". Here's how it's pronounced.
We didn't name our company Hyvä because we think we are that good, it has an intinsic meaning that's embedded into our work. We set out to build the best Magento products we possibly can. We want to build products that are really really good.
Our products bring value to merchants, developers, agencies and ultimately: end users of your Magento based website.
Our core values are simplicity (by reduced complexity), quality, performance and fun. Yes, We should all have fun doing our work.