Who is Hyvä?

The origin of Hyvä is an experiment by Willem Wigman, that grew into a prototype that gained traction with his employer, integer_net.

Today, Hyvä is a full-fledged corporation solely owned by Willem, but it has grown substantially by the coöperation with integer_net. As an ongoing effort integer_net is the primary technical partner of all Hyvä products.

What is Hyvä?

Hyvä is a set of tools that enables you to create a great frontend experience for Magento 2.

It currently consists of:

  • Hyvä Themes - a collection of themes built with ‘HTML over the wire’ with TailwindCss, AlpineJs and Magento [TAM Stack]
  • Hyvä Checkout - a highly customizable checkout for Magento, built with ReactJS.
  • A set of complimentary modules that support Hyvä products

Technical Vision

All Hyvä products are built with the purpose to lower dependencies to 3rd party libraries. We try to keep the technology stack limited to as few as possible.

Core Principles:

  • reduced complexity
  • improved performance
  • improved developer experience
  • improved development velocity
  • reduced dependencies
  • reduced learning curve
  • Tooling

We leverage a lot of tools that come from the Laravel ecosystem. Laravel is a great example of a PHP ecosystem that is innovating and thriving in an incredible pace.

In particular, we’re currently using TailwindCSS and AlpineJS to build a beautiful, fast and flexible frontend themes for Magento.

While we’re using a modern frontend-stack, there’s plenty left of the classic Magento frontend that will be familiar to anyone that has experience with Magento 2’s Luma/Blank themes.

We’re keeping everything we consider to be great (layout.xml), and got rid of the parts we would gladly live without (Knockout/Require/jQuery).


Hyvä is not revolutionary. Hyvä is not built to become a hype. One could say that Hyvä is the version of Luma we wished Magento had built. Or the frontend that Luma potentially could have become.

It is an alternative to PWA, for those that choose not to venture into the Javascript-only web.

We are not against PWA. But we’re also not super passionate about PWA. For us, it’s not the silver bullet to all e-commerce needs. We love the e-commerce and PHP ecosystems and don’t believe PWA should be the de facto standard for building online shops.

In our experience - and at the time of writing - PWA is not easy to implement. It requires a very high level of expertise, time and money to build a truly great online shop using any of the PWA solutions currently available on the market. This makes it less suitable for the gross of merchants a typical agency works for.

We are trying to close that gap, so that Magento remains the best solution for merchants of all sizes and agencies can stick with Magento and leverage their expertise on the platform using both Hyvä and PWA solutions where it best fits their clients needs.

Want to learn more?

Keep your eye on @hyva_io, sign up for our newsletter or watch Willem Wigman's presentation at Reacticon where Hyvä was first introduced: https://www.youtube.com/watch?v=kGRkAQNzL1c&t=362m0s

We've partnered with some of the greatest in our industry.

Hyvä works together with the best Magento agencies and solution providers in the world.

Hyvä Partners

Looking for an integrator?

Here's a list of Hyvä integrators if you're looking for someone to build your Magento 2 store with Hyvä:

Hyvä Suppliers