Hyvä Theme is now Open Source Learn more →

Hyvä Theme is now Open Source Learn more →

Hyvä Theme is now Open Source Learn more →

Hyvä Theme

OPEN SOURCE
Now freely available
Hyvä Theme License
HYVÄ UNLEASHED
Now entirely Open Source and Free
ACCESS UNLOCKED
What you'll get
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    Free access to Community Support on our Slack
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    Access to third-party compatibility modules via free license key
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    Online documentation
GET MORE VALUE
Even better when combined with
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    Hyvä UI to build beautiful Themes instantly
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    Hyvä Commerce to add best-in-class features
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    Hyvä Checkout to increase conversions and maximum flexibility
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    Hyvä Enterprise to add Adobe Commerce support
Get your free Hyvä Theme license 1
1 Customer account required. You can have up to 5 free license keys in your account, or a joint 50 per Agency Partner group.
Trusted by 6,000+ merchants
  • Volkswagen
  • Dunkin
  • Citizen
  • Audio Technica
  • Replay
  • Manolo Blahnik
  • Nestlé
  • Happy Beds
  • Purina
  • Jysk
  • Bestway
  • Bultex
  • Alain Afflelou
  • Chicco
  • Barr Display

What is Hyvä?

Hyvä is an eCommerce technology born out the need to fix Magento’s number one pain point: its frontend performance.
It started with Hyvä Theme as a more efficient alternative to headless PWA options and Javascript only web, and quickly expanded to more products.
We leverage a lot of tools that come from the Laravel ecosystem. which we look up to for it is innovating and thriving. We specifically use TailwindCSS and AlpineJS to build a beautiful, fast and flexible frontend for Magento.
Hyvä UI examples
Boost your free Theme

Hyvä UI Component library

To make it even easier for developers to customise website designs, we built a whole library of UI components such as header, footers, category pages, carousels, carts and more.

All you need is copy paste the code, choose your brand colour and fonts and voila!

The best part is that this library is available for a one-time fee and gets updated several times a year!

Get Hyvä UI

Hyvä Theme logo

Hyvä Theme is a Magento 2 frontend that is built from scratch using a completely blank theme.
All layout.xml, .phtml files and all JavaScript have been removed to provide a much better improved experience than the default Luma theme.

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Focus on Web Performance

We built our entire products so that out-of-the-box, eCommerce sites pass Core Web Vitals so they get both more traffic and better conversion.

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Reduced Complexity

We make our code easy for developers to understand and use so it takes them less time to implement and customise stores to meet merchants’ needs and requirements.

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Built-in Accessibility features

Having an accessible website is not just about being compliant to the latest regulations or do good, it also allows you to capture a bigger share of a bigger addressable market.

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Best ROI on the market

With our affordable and predictable pricing, a Hyvä migration has shown to pay back within months and generates long term revenue upside.

Talking Hyvä - Hyvä Integration with AEM & EDS hyvaicons/play-green
Take it for a spin - Hyvä demo

Take it for a spin

Experience the magic in our Hyvä Theme demo store. It really is fast!
Try the demo
IRON COMPANY Hyvä Theme Showcase

IRON COMPANY®

IRON COMPANY is dedicated to delivering high-quality fitness equipment and exceptional customer service.

+96% Mobile page speed
+12% Conversion
+12% Revenue

Reflecting on our experience, the migration to Hyvä has been pivotal for IRON COMPANY, allowing us to significantly enhance our website’s performance and deliver a better experience to our users. One of the biggest lessons we learned is how crucial it is to focus on speed and efficiency”

J.P. Brice
President, IRON COMPANY
J P Brice Iron Company
Read the Case Study

Accessibility

Most markets now enforce strict regulations around Web Content Accessibility Guidelines (WCAG) standards. When you comply,  not only do you increase your conversion rate, you also address 18% of the population that wouldn’t have been able to browse your website.

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Accessibility: the Business Case
Why it makes business sense to invest in accessibility
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Tips for your eCommerce website
Get 10 simple tips to meet accessibility standards
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How Hyvä helps comply with WCAG standards
Learn about the standards and and how Hyvä can help
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Customers’ stories and ROI

Merchants consistently report long term improvement of their revenues, driven by both increased organic traffic and better conversion rates.

Combine this with reduction of the initial build cost, ongoing maintenance cost and faster time to market, you pay back in just a few months.

Hyvä Case Studies

Find an agency

With 700 integrators worldwide (agencies and freelancers) already working with Hyvä, you are in good company.

If you’d rather stick with your existing Agency / Developers, we promise the learning curve will NOT be steep and technical teams often tell us how much joy they find working with Hyvä!

Here is a list of our key agency partners sorted by country. Their partner tier is a pure reflection of how much Hyvä experience and expertise they have.

Find a Hyvä Supplier

Hyvä Merchant Resources

Core Web Vitals

Did you know that Google uses 3 specific metrics to determine how good is your the user experience on your website and  how high you should be ranked on their Search Engine Result Page (SERP)?

EXPERTS’ INSIGHTS
Core Web Vitals 101 heroicons/solid/arrow-right
EXPERTS’ INSIGHTS
INP: Interaction to Next Paint heroicons/solid/arrow-right

Hyvä project timing


How long does a Hyvä migration take? What resources do I need? Here are a few examples and resource that can help answer this question and get you started.

EXPERTS’ INSIGHTS
The Time Required for
a Hyvä Project heroicons/solid/arrow-right

Frequently asked questions

How can I get Hyvä Theme for free?
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Once you create an account on www.hyva.io, you can claim a personalized license key from your account dashboard.

Why do I need an account to access the code?
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You don’t need an account, as you can access it through Github too. But it is more convenient to install via Packagist keys with composer and helpful if you’re interested in purchasing other Hyvä products at some point, or use our support.

Can I access the code without creating an account?
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Yes, you can access the code via Github.

Can I use Hyvä Theme without registering a license?
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Yes, you can, but in order to install the Hyvä packages via Composer you need a composer access key, which you can get from your www.hyva.io account dashboard.

How many free Hyvä Theme composer keys can I have?
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Individuals can register up to 5 free Hyvä Theme access keys. Partner agencies can access up to 50 free Hyvä Theme access keys. Access keys for domains having commercial product licenses do not count towards these limits.

Please note that no rights can be claimed from free Packagist keys and Hyvä holds the right to disable/remove keys when they are unused for a long time, or when abuse is suspected.

How can I install Hyvä Theme?
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Please refer to the getting started documentation.

How can I contribute as a developer / agency?
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Silver partners and above can request GitLab access where they will be able to view and create issue tickets and open merge requests.

Can I resell Hyvä Theme now?
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Yes, you’re free to resell Hyvä Theme with your own theme/template. As the code is distributed under the OSL/AFL license, you don’t need a special paid license.

Please read the Open Source terms carefully and note that Hyvä UI may not be included in your template without a paid license.

How do I get support?
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With open-source availability we now have multiple levels of support:

Community support is freely available on our Slack channels. Anyone can join our Slack community. Community support is mostly provided by other members in the community.

Premium support from our team is available for paying customers via a ticketing system in the Hyvä Portal. Support is included in all our paid products. Support is provided by Hyvä team members.

How do I get Premium support?
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Premium support from our team is available for paying customers via a ticketing system.

Support is included in all our paid products:

Hyvä UI which is available at 250 € one off.

Hyvä Checkout

Hyvä Commerce including Hyvä Theme, Hyvä UI and Hyvä Checkout

Hyvä Enterprise adding compatibility to Adobe Commerce

Premium support is offered to products you have purchased. If you only bought Hyvä UI then expect to get support for Hyvä UI related questions and not for Checkout or Theme related questions.

Do you offer free support?
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The Hyvä team does not offer direct free support. If you only have a free Hyvä Theme, you can rely on community support that is mostly provided by other community members and occasionally also assisted by Hyvä team members.

How do I access the Hyvä community on Slack?
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Please go to hyva-themes.slack.com and create a free account.

I paid for Hyvä Theme in the past, what happens to my access to Hyvä UI?
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Hyvä UI is included in the paid Hyvä Theme, just like support. You will therefore continue to have access to Hyvä UI and premium support.

Can I still use the cashback offer when upgrading to Hyvä Commerce?
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If you upgrade to Hyvä Commerce, you get a cashback for Hyvä Theme and/or Hyvä Checkout. If you upgrade to Hyvä Commerce from a free Theme, you naturally don’t get any cashback as you haven’t paid for the Theme. If you upgrade to Hyvä Commerce from a free Theme and Checkout, you get a cashback from the Checkout.

I paid for Hyvä Theme before Nov. 6th - can I get the money back?
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We offer a 30 day payback guarantee. That means that if you bought the Theme 30 days ago or less, you can get a refund if you want to. However, you will lose access to Hyvä UI and no longer be able to receive premium support.

Other than that, Hyvä Commerce cashbacks will -always- be available, so you can trade in your paid Hyvä Theme and get a reduced price for the first year of Hyvä Commerce

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Extension compatibility

We know how important it is to support all the Magento extensions that makes your store so feature rich and differentiating.

That's why we have been building a very active ecosystem with over 1,000+ compatible extensions and growing rapidly.

Technical Partners
Dunkin's Hyvä Theme Showcase

Dunkin'

The world famous donut and coffee brand chose Hyvä for their first ever transactional website on the UK market.

+36% CTR
+30% Returning visitors
+80% Time spent on website

Hyvä is rapidly transforming the e-commerce landscape. Its beauty lies in its simplicity. Countless agencies have adopted Hyvä as their primary front-end choice. Google adores it, developers appreciate it, and merchants are thrilled with the outcomes it delivers. Kudos to Willem and his team for introducing this innovative front end. I'm proud to declare that, at least for now, our go-to for developing Magento/Adobe sites is Hyvä.”

Kristaps Rjabovs
Managing Director, Magebit.com
Kristaps Rjabovs - Magebit.com
Read the Case Study

Hyvä Developer Resources

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Hyvä Theme feature matrix
The latest feature coverage
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Hyvä Theme compatibility modules
Where we keep track of Third Party module support
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Hyvä Documentation
All you need to know about our technology

See what’s next for Hyvä

Our roadmap keeps you informed about current developments, upcoming features, and completed updates. See how we're making eCommerce happy, feature by feature.