How Nestlé and Hiberus Relaunched Three D2C Sites on Hyvä in 1.5 Months
A seamless and high-performing eCommerce experience is essential for a brand like Nestlé Health Science, which operates in a fast-moving and highly competitive market. But what happens when a platform isn’t built to scale, processes are inefficient, and an urgent relaunch is needed?
At Meet Magento Florida, Verónica Díaz Álvarez, eBusiness Manager at Nestlé Health Science, and Cristina Pardeza de la Fuente, Head of Magento/Adobe Commerce at Hiberus, shared the remarkable story of how they tackled these challenges head-on in their talk Fast-Track Your Success: Relaunching 3 D2Cs in 1.5 Months—And Loving the Journey!
They delivered a complete Adobe Commerce & Hyvä rebuild and relaunch in under 2 months, just in time for Nestlé’s busiest sales period of the year.
October and November... one third of our sales are condensed in these two months, and we achieved plus 60% versus the previous year. We are so happy - this is just the beginning.
The Challenge: A Platform Holding Back Growth
Nestlé’s digital strategy for its three D2C brands, Nutrición es Vida, Vital Proteins, and Solgar, was being slowed down by technical limitations and inefficiencies. Their existing Adobe Commerce setup, originally built with the Luma theme, presented multiple challenges:
- Messy and outdated codebase – Third-party modules clashed, causing compatibility issues and instability.
- Inefficient operations – Manual product stock updates and a non-centralised database led to wasted time.
- Limited flexibility for marketing teams - Basic tasks like bulk product updates were restricted.
- Performance bottlenecks - Slow load times and UX issues impacted conversion rates.
- Missed opportunities for innovation - Nestlé’s backlog of improvements kept growing, but the platform wasn’t scalable.
With Black Friday and peak sales season approaching, they needed a fast and reliable solution. Time was running out.
The Solution: A Fresh Start with Hyvä
- Building a new Adobe Commerce instance - Eliminating technical debt and ensuring security compliance.
- Switching to Hyvä - Drastically improving page speed, UX, and time-to-market.
- Refining digital strategy - Aligning the relaunch with Nestlé’s long-term eCommerce goals.
The Results: A High-Performing, Future-Ready Platform
With an October 1st launch deadline, the team worked with laser focus to deliver the project on time. The impact was immediate and significant:
- 52% increase in Q4 sales compared to the previous year
- 60% sales growth in October and November, the peak promotional period
- 50% improvement in web performance
- Higher traffic, conversion rates, and lower bounce rates across all three sites:
- 2.3 percentage point increase in conversion rates on Nutrición es Vida
- 20 percentage point reduction in bounce rate on Vital Proteins
- 114% increase in organic traffic on Solgar
Perhaps even more impressive? One of the most exciting findings from this project is the huge productivity gain. The move to Hyvä allowed the team to spend less time fixing issues and more time developing new features that drive real business value.
Hiberus and Nestlé were incredibly transparent in sharing their internal metrics, including figures that we rarely see in eCommerce projects. Even more impressive, the reality was more than double the initial forecasted improvement, showcasing the significant impact of Hyvä on their workflow and efficiency.
Some years ago we found Hyvä and we started implementing this theme through our projects and we became Hyvä contributors, by developing some B2B features to our Volkswagen project.
We do love Hyvä. Our developers love developing in Hyvä, and it was the fastest way to achieve this deadline.”
What’s Next?
With the success of the relaunch, Nestlé and Hiberus aren’t stopping here. Their 2025 roadmap includes:
- Expanding to new markets with additional D2C brands.
- Enhancing customer retention through loyalty-focused strategies.
- Further optimising site performance and conversion rates with continuous improvements.
Lessons from This Success Story
This project highlights what’s possible when the right technology, expertise, and teamwork come together. For brands facing similar challenges, the key takeaways are:
- Sometimes a fresh start is the best option. Fixing a broken system isn’t always the fastest or most cost-effective path forward.
- The right frontend matters. Moving from Luma to Hyvä had an immediate impact on performance, UX, and agility.
- Alignment between teams is critical. The strong collaboration between Nestlé, Hiberus, and Hyvä was a key factor in meeting the tight deadline.
Final Thoughts
Nestlé’s 1.5-month D2C relaunch wasn’t just about speed, it was about building a foundation for future success. And with a performance-first approach built by Hiberus and powered by Hyvä, they’ve done just that.
Watch the Full Talk from Meet Magento Florida
About Hiberus
Hiberus is a global leader in tech consulting, offering expertise in business consultancy, technological development, digital transformation, and outsourcing. With over 3,200 employees and 19 offices across Spain, along with 18 international branches, Hiberus delivers cutting-edge solutions to businesses worldwide. Recognised for its innovation and strategic approach, Hiberus partners with leading organisations to drive success through technology.
Read more about their success story with Nestlé: Success Story - Nestlé Health Science
