How Läderach Sweetened Conversions by 47.8% and Boosted Revenue by 39% with Hyvä and Magento 2
Swiss Chocolate and Confectionary Manufacture Project Snapshot
- URL: laderach.com
- Country: Switzerland
- Industry Vertical: Food and Beverage, Confectionery industry, Craft Chocolate market
- Business Model: B2C, 150 boutiques in 16 countries
- Platform: Magento Open Source
Hyvä Project Scope and Key Results
- 860 SKUs
- New Website Launch with Hyvä: January 2023
- Page speed up 140%
- Conversions up 47.8%
- Revenue up 39%
- +25.5% average engagement time
- +4.5% engaged sessions per user
- +52.9% total users
- 93 PageSpeed score for the homepage and PDP on desktop
- 99 PageSpeed score for the PLP on desktop
Client’s Quote:
In January 2023, we revamped our website, combining a complete redesign with the implementation of the Hyvä front end for Magento. The results have been great, and we couldn’t be happier with the outcome!
The redesign gave our site a fresh, modern look that aligns perfectly with our brand identity, and at the same time the performance improvements after the switch to Hyvä were immediate.
Since the launch, we’ve been amazed at how easy it has been to further personalize and improve the website. Thanks to Hyvä’s developer-friendly structure, we’ve been able to quickly implement new features, refine existing ones, and adapt to changing customer needs with minimal effort. This flexibility has empowered us to continuously enhance the user experience and stay ahead in a competitive market.
We also actively monitor our customers' satisfaction through regular online surveys, and the feedback has been overwhelmingly positive. Many customers have highlighted how smooth and seamless the website feels, making their shopping experience more enjoyable.
Overall, implementing the Hyvä front end during our January 2023 website redesign has been a game-changer for our site’s performance, aesthetics, and user experience. ”
About Läderach: Swiss Chocolate Excellence
Läderach is a family-owned Swiss chocolate manufacturer founded in 1962 and renowned for its dedication to quality, craftsmanship, and innovation. With over 1,700 employees from 50+ nationalities, Läderach distributes its premium chocolates in over 50 countries and operates 150 branded offline shops across 16 countries.
Their journey began with a passion for creating superior Swiss chocolate, which has driven Läderach to the forefront of the industry.
Committed to Swiss heritage, they continuously introduce new flavours that cater to chocolate connoisseurs. Läderach also takes pride in their sustainable practices and responsible sourcing, responding to the growing consumer demand for ethically produced luxury goods.
Läderach’s Digital Strategy: Connecting Artisanal Craft with Modern eCommerce
By transitioning to online sales, Läderach extended its reach beyond physical stores, showcasing its exquisite product range, sharing the brand's story, and enhancing customer engagement through digital experiences. In a market where handcrafted quality and sustainability are highly valued, Läderach stands out with its unique flavours and personalised shopping experiences.
The typical Läderach customer values quality and artisanal craftsmanship over price, often seeking luxury gifts or indulgent treats. Despite challenges such as high production costs and economic sensitivity, Läderach continues to innovate and deliver exceptional products and experiences to its discerning clientele.
Key Market Dynamics:
- Growing demand for handcrafted and ethical luxury chocolates
- Challenges include high production costs and economic sensitivity
- Focus on delivering personalised and smooth customer experiences
Challenges Overcome with Hyvä
Läderach faced a fragmented eCommerce ecosystem split between WordPress and Magento 2, making site management complex and inefficient. Their goals included:
- Unifying the platform under Adobe Commerce
- Optimising performance for faster load times
- Redesigning the website to align with the Läderach brand and store concept
- Enhancing the user experience to reflect their premium brand
Working closely with scandiweb, Läderach migrated to a scalable infrastructure and implemented a Hyvä based redesign. Despite tight deadlines and ongoing scope adjustments, the team delivered a solution that supported future growth while enhancing performance and usability.
Läderach’s digital strategy extends their renowned boutique experience online. Their eCommerce platform showcases their product range, shares their brand story, and engages customers with seamless digital experiences. Their audience values artisanal craftsmanship, quality, and ethical practices, often seeking their products for special gifts.
Agency’s Approach and Tech Stack
Partnering with scandiweb, Läderach leveraged Hyvä to achieve their ambitious goals. scandiweb deployed the Hyvä frontend and restructured the website with Adobe Commerce to optimize performance, streamline content management, and enhance SEO.
By joining the Hyvä ecosystem, Läderach gained access to a vibrant community and a framework designed for excellence, speed, and effortless adaptability. The project involved:
- Redesigning the homepage, PLPs, PDPs, and CMS pages
- Integrating GA4 for advanced performance tracking
- Revamping content for improved SEO and usability
- Ensuring a CRO-focused redesign for increased conversions
eCommerce Results Achieved: Conversions, Revenue, and Engagement
Performance Gains
- Page speed: +140% faster
- PageSpeed Scores: 93 (homepage/PDPs), 99 (PLPs)
Engagement and Conversion Metrics
- +47.8% conversions
- +39% revenue
- +25.5% average engagement time
- +4.5% engaged sessions per user
- +52.9% total users
Celebrating Success: MM23NYC Design Curve Award
Läderach’s site redesign earned the prestigious Design Curve Award at MM23NYC, recognising their commitment to innovative design and exceptional user experience.
Reflections and Advice
Switching to Hyvä not only improved the site performance but also streamlined future updates and enhancements. For merchants considering Hyvä, treat the implementation as a full-scale digital transformation. Collaborate with experienced agencies to ensure a seamless migration, and use the opportunity to rethink UX/UI and eliminate outdated features.
Agency Quote:
Moving to Hyvä from a custom Magento Luma-based theme posed some challenges, but we've turned setbacks into success. Despite custom frontend complexities, we've achieved a stunning look, enhanced user interface, and exceptional page speed. For those starting this journey—embrace challenges, see delays as chances to refine, and let it fuel innovation. ”
About scandiweb
scandiweb has been creating industry-leading eCommerce solutions for over 15 years. As the world’s most certified Adobe Commerce development team, they bring expertise to every project. Their work spans startups to Fortune 500 companies, including Walmart, Samsung, and The Met. scandiweb has embraced Hyvä from its launch, delivering performance-driven results for merchants worldwide.
