B2B Manufacturer, EFKA, found their perfect fit with Magento, Hyvä Theme and Hyvä Checkout
Merchant and Magento 2 project snapshot
- URL: efka.nl
- Countries: Netherlands, Germany, France, UK, USA
- Industry Vertical: Manufacturer of aluminium profile for (LED) frames
- Business Model: B2B
Hyvä Project Scope and Key Results
New Website Launch with Hyvä: April 2024
- 310 SKUs
- 15% increase in orders
- 34% reduction in cart abandonment
- 22% less customer service requests
Client’s Quote:
We made the choice for Hyvä early on - it was a no-brainer for us. We trusted elgentos when they told us it’s a game changer in the Magento industry and we want to be at the forefront of the technology to stay ahead of the competition. Hyvä has proven to be a great choice, offering speed in both development and performance. ”
A Century of Craftsmanship Meets Cutting-Edge eCommerce
Founded in 1888, EFKA has a long history of excellence in manufacturing aluminium profiles for LED frames. From its origins as a wooden frame wholesaler to becoming the European market leader in aluminium textile frames and lightboxes, EFKA has always been at the forefront of innovation.
With a production facility that can produce over 1,000 frames per day, EFKA needed an eCommerce solution that could match its operational efficiency and global reach.
The primary difficulty lay in creating a solution that not only delighted customers but also simplified the management process for employees.
The switch to Magento 2 and The Decision to Go Hyvä: A No-Brainer
EFKA’s previous eCommerce platform had become severely outdated, leading to operational inefficiencies and the looming threat of downtime, which could have significant consequences for a business that relies heavily on digital orders.
When it came to selecting the right frontend for their new store, the decision to go with Hyvä was clear, especially with a strong recommendation from their eCommerce partner, Elgentos.
As an agency, we have already implemented quite a few Hyvä themes and checkouts. Not only were the results great, but they were also a joy to build compared to the old Magento 2 Luma frontend. As of today all new shops are being built with Hyvä, due to the performance, their compliance with Google PageSpeed, Lighthouse and Core Web Vitals and the amazing developer experience.”
Tackling Complex Configurations with Hyvä
EFKA’s business revolves around providing customizable frame solutions, a challenge that required a robust configurator capable of handling countless variables. Hyvä’s clean tech stack allowed the integration of a custom-built product configurator using React for the frontend and Laravel for the backend.
1. Advanced Product Configurator
The configurator allowed customers to personalize frames with ease, creating a seamless user experience. The intuitive interface and scalable backend empowered EFKA to manage configurations effortlessly, leading to a 15% increase in self-entered orders.
The introduction of the built-in advisory function in the configurator on our new Hyvä store has made the biggest difference. Customers now know exactly which composition they need for their textile frame, and can easily and quickly calculate and order it online. This has led not only to an improved user experience, but also to an increase in the number of self-entered orders through the webshop. Since the launch of the new webshop, this number has already increased by about 15%. ”
2. Seamless Integration with Magento
Integrating the configurator with EFKA's Magento shop was made simple with Hyvä. The extensive configuration options were displayed flawlessly, as well as maintaining a fast and stable checkout process, contributing to a 34% reduction in cart abandonment, enhancing the overall shopping experience and significantly boosting EFKA's conversion rates.
3. Handling Order Flow Exceptions Efficiently
EFKA’s diverse product range required handling various exceptions related to products, customers, and shipping methods. Hyvä’s flexibility allowed these exceptions to be managed efficiently, resulting in a 22% decrease in customer service inquiries.
Reflecting on the Journey
The implementation of the configurator and Magento 2 integration marked a turning point for EFKA. The project led to increased revenue, higher conversion rates, and a significant drop in customer service requests. These improvements not only enhanced customer satisfaction but also streamlined internal processes, enabling EFKA to focus on innovation and growth.
Key Learnings
- Flexibility is Key: Having a well-thought out plan at the start of the project, but being flexible in adapting during the development process is equally important. During a development time of several months, you are bound to run into changes in the business that necessitate technical changes.
- Effective Communication: Regular face-to-face meetings and quick communication via Slack were crucial. This approach helped keep the project moving efficiently, reducing development time.
- Commitment to Innovation: The total lead time for the Hyvä implementation was around three months, with an additional month for the Hyvä Checkout. Although the entire project took a bit longer than a year, due to replatforming from a custom-built system to Magento and the need to re-architect a significant portion of internal processes, the results speak for themselves - EFKA is now equipped with a cutting-edge eCommerce platform that is both robust and scalable.
We really enjoyed working with the EFKA team - they have vast in-depth knowledge of their product and market and are extremely detail-oriented. Due to the clients’ technical prowess, we were able to communicate efficiently through meetings and Slack, iterating daily to build this Hyvä store.”
About elgentos
Located in Groningen and Leeuwarden, elgentos is an eCommerce agency focused on creative B2B solutions, often incorporating product configurators, product finders, and guided selling tools. They are dedicated to delivering high-quality solutions and are an active member of the Magento community.
Client’s Quote:
We experienced the cooperation with Elgentos as very pleasant. From start to finish, Elgentos proved to be a stable factor. The customised configurator they built for us is simple in structure, allowing us to quickly create even complex configurations. When faced with complex issues or challenges, Elgentos always quickly came up with a suitable solution, which meant we did not have any unnecessary delays. A few months before the delivery of the webshop, Elgentos stepped up a gear to still meet the desired launch date and we succeeded. All in all, we are very satisfied with Elgentos as the party that built our webshop and configurator.
Agency Quote:
We have been working with Hyvä since the very early prototypes of the Hyvä Theme. We were the very first agency world-wide to have a Hyvä site in production as well as the very first Hyvä Checkout. Since then we have done almost 20 Hyvä Theme and 10 Hyvä Checkout implementations. We love working with Hyvä because of the clean tech stack, the friendly developer experience, the vibrant community and the amazing team behind it!”
