Roadmap & Hyvä Commerce

Hyvä Roadmap, Hyvä Commerce, Hyvä CMS & More

At Hyvä Developers Paradise, Willem took the stage to share exciting updates on our roadmap and the future of Hyvä Commerce. From a sneak peek at our new Hyvä CMS to our plans for a more flexible and user-friendly Hyvä Commerce Admin Dashboard, here’s everything you need to know.

Magento: More Reliable Than Ever

We are often told the eCommerce landscape is always shifting, full of buzzwords and trends that promise the future but often fail to deliver real results. Instead of getting caught up in distractions, we at Hyvä are focused on what truly matters: solving real-world challenges for merchants, developers, and agencies.

Magento has faced its share of criticism, but its maturity is its greatest strength. It’s reliable, battle-tested, and resilient. We believe in improving Magento where it counts, not chasing trends that add complexity without real value.

"We provide solutions to challenges. And we innovate where innovation is needed." ~ Willem Wigman

At Hyvä, we recognise that the true power of eCommerce lies in the hands of service providers - those who craft solutions addressing real-world challenges. Our mission is to equip you with the tools necessary to bring these solutions to life, fostering a thriving ecosystem where innovation flourishes.

Our Commitment to Addressing Pain Points

We've developed a suite of products designed to tackle common obstacles in the Magento ecosystem:

• Hyvä Theme: A complete Magento frontend replacement that is lightweight, ultrafast, and easy to implement, enhancing developer experience, reducing time to market, and boosting performance.
• Hyvä UI: A free component library included with Hyvä Theme, simplifying frontend development and further accelerating project timelines.
• Hyvä Checkout: An optimised, developer-friendly checkout solution that integrates seamlessly with Hyvä Theme, offering faster load times and customizable workflows to enhance performance and flexibility.
• Hyvä Enterprise: Tailored for Adobe Commerce, this premium offering ensures compatibility with advanced features like the B2B suite and Adobe Sensei, while maintaining Hyvä's hallmark performance and simplicity.
• Hyvä Commerce: Our upcoming product suite aims to maximize the power and scalability of the Magento Open Source platform, introducing features such as a modern admin panel and enhanced CMS capabilities to improve user experience and platform sustainability.

Hyvä’s Growth at a Glance

Our growth is a testament to the collaborative efforts within our community:

• 100% YoY growth in customers, revenue, and company size
• 5,000+ stores live
• 1.2 million+ package installs per month
• 5,500+ Slack members, 8,000+ GitLab partner developers
• Active in 81 countries

Partnering with Mollie

On October 31, 2024, we announced a strategic partnership with Mollie, fueling the development of Hyvä Commerce while keeping Hyvä 100% independent. This means we can grow sustainably, expand our team (now 24 people across 7 countries), and build even better solutions for merchants and agencies.

Hyvä Roadmap

So, now it's the moment you've been waiting for - our roadmap!

Hyvä is evolving across the board, from Theme and Checkout to Enterprise and the big new addition: Hyvä Commerce. We’re bringing more power to developers, making Magento even better for merchants, and keeping performance, flexibility, and user experience at the heart of everything we do.

Hyvä Theme Roadmap

Current Focus (1-3 months)

• Storefront-wide CSP support (full strict mode CSP support)
• CSP Payment Redirects (handling express payment buttons securely)

Next Steps (3-6 months)

• Hyvä UI Cart Page Variations (multiple, beautifully designed cart pages)

Future Priorities (6+ months)

• Tracking Enhancements (performance improvements for tracking scripts)

Hyvä Checkout Roadmap

Current Focus (1-3 months)

• Checkout Design Refresh (focused on UI, UX, and accessibility)
• Checkout CSP support (full strict mode CSP for the entire checkout)

Next Steps (3-6 months)

• Improved Address Handling (save addresses on order placement)

Future Priorities (6+ months)

• Custom Attribute Handling Improvements
• In-Checkout Login/Register Workflows
• Luma Support (standalone - run Hyvä Checkout without needing Hyvä Theme)
• Stored Payments (Vault) support

Hyvä Enterprise Roadmap

Current Focus (1-3 months)

• Negotiable Quote B2B 1.5.0 support
• Support for new negotiable quote template functionality
• Gift Registry (full feature support for Hyvä Theme and Hyvä Checkout)

Next Steps (3-6 months)

• Adobe Commerce General Availability for Hyvä Theme
• B2B Data Services support (compatibility with all features in the B2B data services packages for Hyvä Theme)

Future Priorities (6+ months)

• Customer Custom Attributes (full support for Hyvä Checkout)
• Adobe Commerce General Availability for Hyvä Checkout
• B2B General Availability for Hyvä Checkout

Hyvä Commerce Roadmap

Hyvä Commerce is bringing more power and flexibility to the Magento ecosystem, improving admin usability, content management, and performance. Here’s what’s in development and what’s coming next.

Current (1-3 months)

• Hyvä CMS: A fully reimagined, performant content editor with live preview
• Admin Dashboard: Customisable widget-based dashboard with per-user control
• Admin Theme Refresh: A modern visual update for the admin panel
• Image Editor: Integrated Filerobot image editor with filters, annotations, and reversibility
• Media Optimisation: Storefront-wide image resizing, WebP support, and CLI-based optimisation

Next (3-6 months)

• Category Merchandising: Visual product merchandising tools for PDP/PLP
• Linked Products: Show multiple variations on PLP with discrete URLs for SEO
• Menu Builder: Create and manage multiple menus using Hyvä CMS
• Admin Dashboard: Expanded widget types (sales, marketing) and ACL-based widget permissions
• Media Optimisation: AVIF support, auto-optimisation, and resize-by-declarations (XML/JSON)

Planned (6+ months)

• CMS Page Hierarchy: Multi-level page structures with SEO-friendly URLs
• Customer Segmentation: Dynamic content based on customer rules or external solutions
• Email Templates: A new framework for managing and customising transactional emails
• Layered Navigation Enhancements: Filter by multiple attributes, stock status, and sale items
• Social/Simplified Login: Login via Apple/Google accounts or email-based one-time codes
• Admin Dashboard: Multi-view support, role-based default dashboards, and even more widget types
• Media Optimisation: Queue-based optimisation and full storefront image standardisation

Hyvä Commerce: What We're Building

Admin Dashboard

The Hyvä Commerce Admin Dashboard transforms the Magento admin experience, making it more customisable, informative, and developer-friendly.

Current Features:

• Customisable Layout – Each admin user can configure their own dashboard by adding, resizing, and ordering widgets via drag and drop.
• Multi-Store Support – Display data across different store scopes simultaneously.
• Date Range Controls – View insights over a selected time period.

Initial Widgets:

• Basic CrUX Report – Keep track of your store’s Core Web Vitals.
• Cart Conversion Rate – Gain insights into cart-to-checkout drop-off.
• Orders by Country – A breakdown of where sales are coming from.
• Quick Actions – One-click shortcuts for creating CMS pages, blocks, and more.
• Health Checklist – Keep tabs on system health (cache status, indexes, deploy mode, etc.).

Future Plans:

• Expanded Widgets – Sales, marketing, package versions, server stats, and more.
• Extensibility for Partners – Third-party tools can integrate custom widgets (e.g., analytics, blogs, or RUM data).
• Role-Based Dashboards – Define default views for different admin roles.
• Multiple Dashboard Views – Save and switch between different layouts.

Media Optimisation

Managing images efficiently is key to a fast and responsive storefront. The Hyvä Commerce Media Optimisation tool helps merchants automatically resize, compress, and serve images in modern formats.

Key Features:

• Automated Resizing – Prevents oversized images from slowing down pages.
• Modern Formats – Supports WebP and AVIF for better compression and quality.
• Developer API – Easily generate optimised image URLs.
• Flexible Resizing Methods – Resize images on-the-fly or in batches via CLI.

Future Plans:

• Full CMS Image Support – Ensuring all CMS assets are automatically optimised.
• CDN & S3 Support – Works with remote storage solutions.
• Logging & Analysis – Track all resized/conversion requests for better visibility.

Image Editor

Editing images directly within Magento has never been easier. The Hyvä Commerce Image Editor lets you make quick adjustments without needing an external tool. Integrated seamlessly into the Magento media gallery, it supports all CMS-managed content.

Key Features:

• Seamless Integration – Built directly into Magento’s existing media gallery.
• Quick Adjustments – Crop, change aspect ratio, rotate, and flip images.
• Advanced Editing – Adjust brightness, contrast, hue, blur, and more.
• Predefined Filters – Apply effects such as sepia, invert, black & white, and more.
• Annotations & Overlays – Add text, shapes, and other graphic elements.
• Non-Destructive Editing – A copy of the original image is always saved, allowing for easy reversion.
• Storage Optimisation – The modified version can replace the original to save disk space.

The editor is powered by Filerobot Image Editor, providing a powerful yet intuitive editing experience.

See It in Action

Watch our demo below to see the Hyvä Commerce Image Editor in action.

Hyvä Commerce Admin Theme

A visual overhaul of the Magento admin panel, designed to be cleaner, modern, and more intuitive.

Key Features:

• Based on the Mage-OS Admin Theme – Built by Artem Kozynets.

Hyvä CMS

We are super excited about Hyvä CMS - a fully reimagined content management system designed to make page creation easier, faster, and more flexible in Magento. No more struggling with outdated CMS tools, Hyvä CMS gives merchants and developers the control they’ve been waiting for.

Current Features:

• Live Preview – Instantly see changes as you make them, eliminating the guesswork.
• Version Control – Easily save, restore, and compare previous drafts of your content.
• Autosave & Undo – Never lose progress with automatic saving and an undo/redo function.
• Reusable Components – Use prebuilt Hyvä UI elements for consistency and faster content creation.
• Flexible Content Blocks – Drag-and-drop content elements, giving merchants a truly user-friendly experience.

Future Plans:

• Scheduled Publishing – Automate content updates and publish changes at a scheduled time.
• Import/Export Support – Migrate and reuse content easily between different environments.
• Product & Category Attributes – Dynamically insert product/category-specific data for more personalised content.
• Snippets & Templates – Reuse content structures to speed up content creation across multiple pages.
• Integration with Hyvä UI – Seamless styling and layout control, ensuring that Hyvä CMS pages look as good as they perform.

See Hyvä CMS in Action

At Hyvä Developers Paradise, Willem invited Ross McHugh and Callan Zimmermann on stage to deliver a live demo of Hyvä CMS, showcasing its speed, simplicity, and powerful new features. Their walkthrough highlighted just how much easier it is to build, edit, and manage content in Magento. If you missed the session, don’t worry the full talk will be published on YouTube soon, so stay tuned!

Hyvä Commerce: How to Get Started

Hyvä Commerce is designed to be a flexible and scalable solution for merchants and agencies looking to maximise their Magento storefront’s performance, usability, and flexibility. Whether you're new to Hyvä or an existing customer, we offer a licensing model that best fits your needs.

License Pricing

Annual Subscription: €3,000

• 12 months of support and updates.
• Valid for a single Magento 2 installation, with unlimited domains and storeviews.
• Includes Hyvä Theme, Hyvä UI, and Hyvä Checkout.

Flexible Licensing Options

• Subscription-based model with yearly renewal or a perpetual license option.
• Includes Hyvä Theme and Hyvä Checkout, which are still available as standalone products.
• Works with Adobe Commerce, allowing merchants to choose between native features or Hyvä Commerce-specific enhancements.
• Hyvä Commerce sits between Hyvä Theme and Hyvä Enterprise, giving users greater control over their Magento store’s flexibility and capabilities.
• Offered as a composer meta-package for a seamless installation process.
• Merchants and agencies can mix and match features by selecting only the modules they need.

Hyvä Commerce Upgrade Path for Existing Customers

Already using Hyvä? We’re making it easier than ever to upgrade to Hyvä Commerce with our cashback trade-in program and early access benefits.

Exclusive Upgrade Benefits

• Cashback trade-in for existing Hyvä Theme or Hyvä Checkout licenses.
• Automatic credit applied to your customer account.
• Beta releases available first to Platinum and Gold agency partners.

Upgrade Incentives

• Cashback for existing licenses: If you’ve already purchased Hyvä Theme or Hyvä Checkout, you can trade them in for credit towards Hyvä Commerce.
• Cashback for unused prepaid support subscriptions: If you have unused support credits, you can apply them towards your Hyvä Commerce subscription.

Example Trade-in Calculation:

If you previously purchased a Hyvä Theme and Hyvä Checkout bundle for 4 years and are upgrading to Hyvä Commerce after 14 months, you’d receive:

• €1,000 cashback for Hyvä Theme.
• €1,000 cashback for Hyvä Checkout.
• 3 × €250 remaining support cashback (for unused prepaid support subscriptions).

Total cashback: €2,750

So, instead of paying €3,000 for the first year of Hyvä Commerce, your cost would be only €250!

Upgrade Terms & Conditions

• Trade-ins are irreversible.
• Cashbacks cannot exceed the original purchase price.
• Cashbacks can only be applied to initial Hyvä Commerce signups.

Automatic Cashback Process

We’ve made the upgrade process simple—no manual steps required! Cashback credits will be automatically applied in your customer account and on the checkout page when purchasing Hyvä Commerce.

Early Access & Beta Releases

• First access to Hyvä Commerce features will be available for non-commercial use to Platinum and Gold agency partners.
• The first General Availability (GA) release will be offered at an early access price of €2,500 for a limited time.

Final Thoughts

Hyvä continues to evolve, not by chasing trends, but by focusing on what makes Magento a powerhouse for eCommerce. With Hyvä Commerce, we’re delivering practical solutions that empower merchants, developers, and agencies to build faster, smarter, and more flexible storefronts.

Check out the full slides from Willem’s talk here: Keynote: The state of Hyvä

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