Hyvä Business Review 2024

Hyvä's Sustained Growth: 2024 Business Review and 2025 Outlook

As Hyvä celebrated its fourth anniversary, the company achieved a remarkable milestone by doubling both its team and client base for the third consecutive year.

Throughout 2024, Hyvä continued to expand its reach by acquiring new agencies and partners, entering new geographical markets, and solidifying its Hyvä Checkout and Hyvä Enterprise product offerings.

We launched a successful partner program and surprised the market with a year-end announcement that is shaping the company's future.

Hyva Theme Usage Statistics

Hyvä is powering more Magento stores than ever! Over 4,997 live sites are running on Hyvä Themes, with strong adoption across the Netherlands, the U.S., the U.K., Germany, and Belgium. Hyvä is ranked 18th in eCommerce for both the Netherlands and Belgium, and it’s incredible to see so many businesses embracing a performance-first approach. The growth trend is undeniable and it’s exciting to watch this momentum continue to build.

Global Recognition and Enterprise Adoption

Hyvä has climbed to the 22nd position among global eCommerce technologies used by BuiltWith.com's top 1 million websites, surpassing notable competitors like Shopware, OS Commerce, Sylius, Spryker, and PWA Studio.

This ranking demonstrates Hyvä's strong adoption among SMBs and its growing presence in the mid-market and enterprise segments.

The company proudly added several prestigious brands to its client list, including Ergobaby, Schneider Electrics, Douglas Cosmetics, Somfy, Fujifilm, Rab outerwear, Nestlé Health Science, Ardell Lashes, and Hydroflask, among others.

Product Innovation and Adoption

• Hyvä Theme: 5 major releases, with innovations to further maximise Core Web Vitals.
• Hyvä Checkout: 17 releases, increased the number of Payment and Shipping integrations, leading to doubled license sales, with the Netherlands leading with 75% adoption.
• Hyvä Enterprise: Achieved full coverage for the B2B suite, Live Search, and Product Recommendations. Sales grew 3.5x, driven primarily by the US market.
• Hyvä Edge: Launched to support Adobe Commerce innovation and Edge Delivery Services.
• Hyvä UI: 20 new components over 4 releases (3,140 downloads on Figma).

Accessibility remained a key focus, with best practices extended to Hyvä Checkout to ensure compliance with WCAG standards and prepare for upcoming EU regulations in June 2025.

Geographical Expansion

• Netherlands: Remains our top market, accounting for 22% of total revenue, with a stunning 80% of new Magento sites being built on Hyvä.
• United States: Our second largest market with 93% year-over-year growth and the highest Hyvä Enterprise penetration.
• France: Showed the highest growth among the top 10 countries at a 117% increase.

Our top five markets for live Hyvä sites are The Netherlands, the United States, the United Kingdom, Germany, and… Belgium!

Community Engagement and Partner Program

Hyvä launched a successful Agency Partner Program, designed to fairly recognise agencies' expertise and experience with Hyvä technology. The program saw enthusiastic participation from over 200 agencies by the end of 2024, with a 100% satisfaction rate.

Community engagement was strengthened with the addition of Rebecca Brocton as Community Manager, introducing "Hyvä Hotcakes", a bi-weekly curation of Hot Takes from the Magento Community (yes, that's where the name came from), which has gathered close to 30,000 impressions to date.

Hyvä continued its support for every Meet Magento event worldwide in 2024 (17 in total) and launched an Events Hub to showcase our 2025 event participation.

We also attended Adobe Summit in Las Vegas, as well as major eCommerce expos including Webwinkel Vakdagen, IRX Birmingham, and Paris Retail Week. We organised specific gatherings with our agency partners in new markets such as France and Italy.

Strategic Partnership with Mollie and Future Plans

On October 31, 2024, Hyvä announced a strategic partnership with Mollie, paving the way for the development of Hyvä Commerce. This partnership allows us to:

• Fund growth while maintaining independence and remaining 100% bootstrapped.
• Expand the team (now 24 members across 7 countries).
• Develop products appealing to a wider merchant and agency audience.
• Invest in marketing to benefit the entire Magento ecosystem.

Looking ahead to 2025, Hyvä plans to focus on:

• Helping EU merchants achieve accessibility compliance.
• Launching Hyvä Commerce.
• Expanding enterprise sales.
• Shifting marketing focus towards merchants.
• Improving operational excellence through internal tools and automation.

Watch our announcement: Level Up: Hyvä Commerce & Mollie Partnership

Hyvä Team: Stronger, Bigger, Better

Right after the above announcement, we were fortunate to fill all our vacant positions within just two months of 2024, allowing us to start working on our plans for the new year.

We now have 24 employees with a diverse background:

• 25% women.
• 17% LGBTQ+ Read more about Pride at Hyvä.
• 70% Technical vs 30% Commercial profiles.
• Age range: 28 to 50, average and median 38 years old (we look younger, don't we?).
• Height range: 160cm to 198cm.
• Fully remote across 7 countries: The Netherlands, the United Kingdom, Germany, France, Italy, Estonia, and Spain.

Meet the whole team

Conclusion

2024 was an incredible year for us. At the start of the year, we didn’t know we would double the team by the end and make bold moves to expand across SMB and Enterprise eCommerce markets.

As we grow, we need to become more structured to deliver on our promises. But with our amazing team, 2025 is already shaping up to be another strong year.

Please continue to send us feedback, love letters, and messages. Your insights fuel us, spark new ideas, and make our offerings even more valuable for the entire Magento ecosystem.

With a bigger team, we’ll be more present out in the field, speaking your language.

No matter how much we grow, we will always be a people’s business.

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